Last Updated: July 21, 2016

Our Policy

This Privacy Policy is incorporated by reference into Rune’s Terms of Service The terms "Rune" “we”, “us” and “our” refers to Rune, Inc. This Privacy Policy details how Rune, Inc may collect, use and disclose information we obtain through the Rune Services.


A "Rune Message" is an annotation or message on a Publisher’s Site or the representation of one shared on Social Media Services or through the Rune Services.

The "Rune Services" are the Rune, Inc. platform, websites and mobile applications and messages and works created by the use of the foregoing, together with any Rune software, service or tools.

"Publisher’s Sites" are third party websites and applications that host Rune Services and allow users to post, share and view Rune Messages on the content of the website and applications.

"Social Media Services" are social media websites, applications and services that are owned and/or controlled by third parties (for example, Facebook and Twitter).

"Personal Data" is any information or data that could be used to readily identify, contact or locate you such as name, address, email address or phone number.

"Third Party Login(s)" refers to logging in to the Rune Services through a Social Media Service such as Facebook and Twitter.

"SMS Login(s)" refers to logging into Rune Services through a mobile phone.

Information We Collect

When you interact with the Rune Services, we may collect Personal Data and other information from you, as described below:

Personal Data and Usage Information:

You do not need to be logged in to Rune to use the Rune Services. If you are not logged in, you may still download and use the application, place and view Rune Messages, browse the Rune Services and interact with Publisher’s Sites. We do not collect Personal Data from users who interact with the Rune Service while not logged in. However, we do collect some information automatically including device information, your IP address, and some usage information as described below.

Login Information

To access certain features of the Rune Services, you may choose to log into the Rune Services using either a Third Party Login or through your mobile phone via an SMS Login. If you choose to log into the Rune Services, we may collect certain Personal Data as described below.

  • Third Party Logins: You may choose to log in to the Rune Services using a Third Party Login. When you log in using Third Party Logins, Rune collects Personal Data provided by the Social Media Services you link to your account, which may include your profile picture, username, email address and other information you permit the Social Media Services to share. The information we receive from Social Media Services will vary based on your privacy settings and the privacy policies of these Social Media Services.

  • SMS Logins: You may choose to log into the Rune Services using your mobile phone. When you log in using an SMS Login, we store your mobile phone number, and may collect device information as described below.

Device Information

When you interact with the Rune Services, we collect information about the device or web browser you use to access the Rune Services, including your Internet Protocol (IP) address, browser version, device or operating system.

Rune Messages Left When You are Not Logged Into the Rune Services

When you place a Rune Message on Publisher’s Sites that employ the Rune Services and you are not logged in, your Rune Messages are visible only to users who have received a unique URL tied to that Rune Message. Note that while your Rune Message will not identify you as the poster if you have not logged into the Rune Services, Publisher’s Sites may display the content of the Rune Message publicly before it vanishes. If you are not logged into the Rune Services, Rune does not link cookie information or your IP address to the URL of the Rune Message.

Rune Messages Placed When You are Logged Into the Rune Services

If you are logged in to the Rune Services while creating and posting Rune Messages, the content of your Rune Message will be combined with Personal Data that identifies you as the poster of the Rune Message. While logged in to the Rune Services,you can choose whether a Rune Message you leave will be visible to the Public by selecting visibility options. If you choose to have your Rune Message visible to the Public you are agreeing to allow the Publisher’s Site to display your Rune Messages to visitors to the Publisher’s Site. Marking a Rune Message as Public does not mean that it will be automatically visible to all visitors of a Publisher’s Site, but a Publisher’s Site may, in its sole discretion, choose to publish Public Rune Messages. Rune Messages created while logged in to the Rune Services will display some of your Personal Data, such as your profile picture, your social media account name, and links to the publicly available portions of your social media account. You may elect to set a Rune Message to vanish after a certain period of time. If a Rune Message is set to vanish, it will no longer be visible on the Publisher’s Site or to users connected to you via Social Media Services or via the unique URL after the period of time you set has expired. However, a Rune Message may still remain on Rune’s servers for a period of time after the Rune Message has vanished even if the Rune Message is no longer visible to users. Note that even if a Rune Message is set to vanish, it may still exist in some form elsewhere on the Internet, e.g., the image of the Rune Message that was shared to the Social Media Service. In addition, users who see the content you provide or share can always save it using screen shots or other image capture technology.

By voluntarily providing us with Personal Data, including provision through Third Party Logins or SMS Logins, you are consenting to our use of your Personal Data in accordance with this Privacy Policy. By interacting with the Rune Services, you acknowledge and agree that such Personal Data may be transferred from your current location to the offices and servers of Rune and the authorized third parties referred to herein located in the United States and processed globally.

Aggregated Data

We may anonymize and aggregate data collected through the Rune Services and use it for any purpose. Such information does not contain Personal Data.

Automatically Collected Data

When you interact with the Rune Services, we receive and store certain information using various technologies including cookies, pixel tags, web beacons, embedded web links and similar technology. Rune may store such information itself or such information may be included in databases owned and maintained by Rune affiliates, agents or service providers. Rune may use such information and pool it with other information from other users to track such information as the number of Rune Messages shared, the key words used to search for GIFs and other content and other usage information. If you have logged into the Rune Services via a Third Party Login, some of this data may be combined with your Personal Data as described by this Privacy Policy.

  • Cookies: In operating the Rune Services, we use a technology called "cookies." A cookie is a piece of information that the computer that hosts the Rune Services or the Publisher’s Sites gives to your browser when you access the Rune Services. Our cookies help provide additional functionality to the Rune Services and help us analyze service usage more accurately. For instance, our Service may set a cookie on your browser that allows you to access the Rune Service without needing to remember and then enter a password. The data collected and stored by cookies and other similar technologies cannot be used to identify you personally, unless you have logged in using a Third Party Login. If you are logged in using a Third Party Login, some Personal Data may be stored to allow the Rune Services to connect with the third party website. You may be able to block or disable cookies. On most web browsers, you will find a "help" section on the toolbar which describes how you may receive notification when you are receiving a new cookie and how to turn cookies off. We recommend that you leave cookies turned on when using the Rune Services – they improve performance for you.

The Rune Services respond to Do Not Track signals, for more details, visit http://donottrack.us/. Note that Publisher’s Sites that employ the Rune Services may not respond to Do Not Track signals, please review the privacy policies of websites you visit.

Our Use of Your Personal Data and Other Information

Rune uses the information it collects, including Personal Data, to provide the Rune Services. Rune and its subsidiaries, partners and affiliates (the "Rune Related Companies") may also use your Personal Data and other information collected through the Rune Services to help us improve the content and functionality of Rune Services, to better understand our users, and to improve the Rune Services. Rune and its affiliates may use this information to contact you in the future to tell you about services we believe will be of interest to you. If we do so, each communication we send you will contain instructions permitting you to "opt-out" of receiving future communications. In addition, if at any time you wish to change your communication preferences or contact information you may update your preferences via the privacy settings in the Rune Service or contact us at privacy@secretrune.com, attn. Privacy Officer.

Our Disclosure of Your Personal Data and Other Information

Rune does not share Personal Data with third parties for their direct marketing purposes. Rune may share your information, including Personal Data in certain circumstances with certain third parties without further notice to you, as set forth below:

Business Transfers

In the event of a corporate sale, merger, reorganization, financing due diligence, dissolution or similar event, Personal Data may be part of the transferred assets.

Vendors and Service Providers

We may share any information we receive with vendors and service providers retained in connection with the provision of the Rune Services.

Rune may access, preserve, and disclose your Personal Data if we believe doing so is required or appropriate to: (i) comply with a legal obligation, (ii) protect and defend the rights or property of Rune, (iii) act in urgent circumstances to protect the personal safety of users of the Rune Services or the public, or (iv) protect against legal liability.


The Rune Services are not designed for users under the age of 13. Rune does not knowingly collect Personal Data from children under the age of 13. If you are under the age of 13, please do not submit any Personal Data through the Rune Services. If you have reason to believe that a child under the age of 13 has provided Personal Data to the Rune Services, please contact us, and we will endeavor to delete that information from our databases.

This Privacy Policy applies only to the Rune Services. Publisher’s Sites may collect and handle Personal Data according to their respective privacy policies. In addition, Publisher’s Sites and Rune Messages may contain links to other websites not operated or controlled by Rune. The policies and procedures we described here do not apply to Publisher’s Sites, Social Media Services, or any other third party websites or applications. The links from the Rune Services do not imply that Rune endorses or has reviewed the Publisher’s Sites or any websites or applications linked to through the Rune Services. Review the privacy policies and terms of service of Publisher’s Sites or websites, services, or applications you visit, or on which you post Rune Messages.

Social Media Services

You can choose to access Social Media Services through the Rune Services, such as when you log into the Rune Services via a Third Party Login or when you share Runes Messages on social media. When you elect to access and use the Social Media Services, you will be sharing your information (which will include Personal Data if you elect to share such information) with those Social Media Services. The information that you share with the Social Media Services will be governed by the privacy policies and terms of service of the providers of such Social Media Services and not by the policies and procedures we describe here. You may be able to modify your privacy settings with these Social Media Services to, for example, control what information the Social Media Services disclose to other entities, including Rune. When you share using Social Media Service or log into the Rune Services using your Social Media Services account we will collect relevant information necessary to enable the Rune Services to access that Social Media Service; however you will provide your login information, like your password, directly to such Social Media Service (and not to Rune). As part of such integration, the Social Media Service will provide Rune with access to certain information that you have provided to such Social Media Service, and we will use, store and disclose such information in accordance with this Privacy Policy and, if and to the extent applicable, the policies of such Social Media Services. However, please remember that the manner in which Social Media Services use, store and disclose your information is governed by the policies of the applicable Social Media Services provider, and, as a result, Rune shall not have any liability or responsibility for the privacy practices or other actions of Social Media Services that may be enabled within and/or otherwise accessible through the Rune Services.


Rune takes reasonable steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. We do not accept liability for unintentional disclosure.

Changes to Rune’s Privacy Policy

The Rune Services and our business may change from time to time. As a result, at times it may be necessary for Rune to make changes to this Privacy Policy. Rune reserves the right to update or modify this Privacy Policy at any time and from time to time without prior notice. Please review this policy periodically, and especially before you provide any Personal Data. This Privacy Policy was last updated on the date indicated above. Your continued use of the Rune Services after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

International Users

If you are using the Rune Services from outside of the United States, you expressly acknowledge and agree that your Personal Data and other information will be processed in the United States and globally. Privacy and data security laws may be less stringent than or otherwise different from the laws in effect in your country of residence. By providing Personal Data through the Rune Services, you expressly consent to the processing of your Personal Data and other information in accordance with this Privacy Policy.

Access to Information; Contacting Rune

To keep your Personal Data accurate, current, and complete, please contact us as specified below. We will take reasonable steps, to the extent possible, to update or correct Personal Data in our possession that you have previously submitted via the Rune Services.
Please also feel free to contact us if you have any questions about Rune’s Privacy Policy or the information practices of this Rune Services. You may contact us at privacy@secretrune.com, attn. Privacy Officer.